Jaipur's Digital Marketing SchoolPractitioners, not lecturersOffline classroom in Jhotwara500+ students mentored 1-on-1Jaipur's Digital Marketing SchoolJaipur's Digital Marketing SchoolPractitioners, not lecturersOffline classroom in Jhotwara500+ students mentored 1-on-1Jaipur's Digital Marketing School
A 3-month program on brand strategy, creative direction, and the art of the brief — the taste layer that decides whether a campaign is memorable or forgettable. For marketers, designers, and founders.
We cover every ad type that matters in 2026 — and we skip the ones that don't. Heavy focus on Search, Shopping, and Performance Max because that's where the money actually moves.
M—01
Brand Strategy
Positioning & competitive frames
Brand essence, promise, values
Target audience & personas
Brand architecture (house of brands vs branded house)
M—02
Verbal Identity
Brand voice & tone frameworks
Taglines that aren't cringe
Naming conventions
Copy voice across touchpoints
M—03
Visual Identity
Logo systems & variations
Color, typography, grid
Photography & illustration direction
Brand guidelines that people actually use
M—04
The Creative Brief
How to write a brief that unlocks good work
Strategy vs execution in briefs
Feedback frameworks (what works, what doesn't)
Common brief failures & fixes
M—05
Campaign Development
Big idea generation
Campaign architecture (hero + hub)
Channel-channel storytelling
Seasonal vs always-on campaigns
M—06
Art Direction
Directing photographers, illustrators, video
Moodboards that communicate
Production discipline
Reviewing & evaluating creative work
M—07
Brand Launch & Refresh
Launch playbooks
Rebrand vs refresh decisions
Internal brand rollout
Measuring brand equity
M—08
Live Brand Project
Complete brand from scratch or refresh
Strategy, identity, launch plan
Present to cohort + guest judges
02 — Month-by-month plan
Three months.
One built brand.
Each month builds a layer. Month 1 on strategy, Month 2 on identity and creative, Month 3 on a full live brand project you present to the cohort.
Visual identity systems, creative briefs, art direction, campaign development. Build the core visual and verbal system for your project brand.
Month 03
Launch + Live Project
Full brand launch plan, rollout playbook, measurement. Final month on polishing your live project — presented to the cohort and guest judges.
03 — What comes next
Where graduates end up.
Brand is the senior-track of marketing. Graduates either step into junior brand roles directly or use the course to transition from execution work (content, design, social) into strategic work.
01
Junior Brand Manager
Brand teams at D2C brands, agencies, media houses. ₹30k–₹60k/month starting. Strong growth path to Brand Manager and Senior Manager.
02
Creative Director / Lead
For designers and creative professionals — the course unlocks strategic roles at agencies and brand teams. ₹50k–₹1.5L+/month.
03
Founder / Own Brand
Critical for anyone starting their own brand. Most founders save 6–12 months of confused positioning by taking this course first.
04 — Who teaches this
The taste layer. Taught by someone who has it.
Brand is the hardest discipline to teach because most of it is taste. This course is taught by someone who's worked on brand and creative direction professionally and can articulate what's usually intuition.
Lead Mentor · Digital Marketing, SEO, Paid, Social
Anirudh Singh Rajpurohit
Full-stack digital marketer with 7+ years across SEO (including AEO, GEO, pSEO, YouTube & App SEO), Google/Meta/SA360/DV360 paid, AI strategy and team leadership. Teaches the Complete program and the SEO, Paid, and Social courses.
Most of these come up in our admission calls. If yours isn't here, WhatsApp us — same-day answer.
Do I need design skills?
No. This is a strategy and direction course, not a design course. You learn to brief, evaluate, and direct creative — not to execute it yourself.
Is this useful if I'm already a designer?
Extremely useful. This is the course that helps designers move up from executing briefs to writing them. Designers who can also think strategically about brand become Creative Directors.
What if I want to start my own brand?
This is possibly the single most useful course for founders. Most new brands fail not because of product — but because they can't articulate why they exist. This course fixes that.
Is this an MBA marketing course?
No. It's practical — heavy on workshops, briefs, campaign exercises, and a live project. Less theory, more craft.
Do I need to be fluent in English?
Comfortable communication is enough. The live project and briefs are in English, but discussion happens in Hinglish like most of our classes.
How is this different from the Social Media course?
Social Media is about distribution and execution — managing social accounts and ads. Brand is about the upstream strategy that informs what gets distributed in the first place.
Can I take this alongside Personality Development?
Yes — and they pair beautifully. Both are taught by Nitika and both focus on presence and communication, just for different contexts.
06 — Other courses
Other courses.
Brand pairs with execution courses (Social, SEO, Paid) to give you both strategy and distribution skills.
