Google Analytics is a tool designed by Google to track the traffic and the performance of the WordPress website. For people using WordPress, installing some features is not easy, but WordPress plugins have made it possible in just a few steps. Site Kit by Google is the best Google Analytics Plugin available for the WordPress dashboard.
Whether you have a large business or a small business, Google Analytics Plugin is one of the best tools that can also be used in monitoring the ranking of your website at the top. Here, you will get a complete guide from installing Google Analytics Plugins to get the tracking code of Google Analytics.
What is Google Analytics Tool?
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Google Analytics is a tool that shows insights into your website traffic. This tool is used by most of the business owners to analyze their data. Moreover, Google Analytics is an important part of the Google Marketing Platform that is usually used by Small and large businesses. Google Analytics provides stats related to various data like average session length, location of the traffic, and pages visited per session.
Advanced Features of Google Analytics Plugin For WordPress Site
There are various features and benefits of using Google Analytics Plugin for WordPress sites. Here is a list of some important benefits of the WordPress analytics plugin.
Easy to Use
The most important aspect of integrating the Google Analytics plugin for WordPress pages is its simple process. You are not required to be a technical expert to add Google Analytics to websites.
Easy to Learn
Once you have added Google Analytics to WordPress, learning how to use it is very simple. First, you will be amazed and overwhelmed to see a large amount of data, but then you will come to know about the key terms and what all that data represents.
Link With Google Ads
Google Analytics can be linked with Google ads which is another marketing tool. Additionally, the link between the two allows you to import your goals and eCommerce transactions. For the marketing of the site, it is important to make your website SEO friendly.
To make your site SEO friendly, make use of plugins like Rank Math and Yoast SEO, but now you must be thinking about Rank Math vs Yoast SEO: Which WordPress Plugin is best.
Collects Data Automatically
One of the best features of Google Analytics is that it collects the data automatically and presents the analytics of your website traffic.
It is Available Free of Cost
Google Analytics is a free Google Analytics plugin for WordPress. Business owners use it for getting insights into the website traffic and it also works as an important marketing tool.
Improves Bounce Rate
Google Analytics also helps to measure the bounce rate of the website, which shows the number of people that leave the website after visiting just one page.
Step-by-Step Guide to Install Google Analytics Plugin for WordPress
There are a few different types of installing Google Analytics, but the most famous method is installing through WordPress Plugin. The most popular and highly recommended WordPress plugin is the Site Kit by Google plugin. It is the most famous tool as it is easily available, WordPress Google Analytics Plugin is Free and it is given by Google.
Step 1: Install a Google Analytics plugin for WordPress
Initially, you are required to install a WordPress plugin Site Kit by Google Plugin. This process is very simple or you will get plenty of guides to install a WordPress plugin. All you need to do is search for the plugin you want to install and click on the button install.
If you are unable to decide on the WordPress plugins, it is important to get training from Digitally Code.
Step 2: Set up Site Kit by Google
Once you have installed and activated the Plugin of your choice, you will be able to see the Site Kit by Google on the admin page of the WordPress site. Once you have clicked on this panel you will be redirected to the setup page. Now follow all the required steps to connect your Google Analytics with the WordPress site.
Step 3: Select What You Want to Track
To track on Google Analytics, you are required to select the Google Analytics profile and set up all the required details to get the tracking code of Google Analytics.
Step 4: Using Site Kit by Google
Now, with the help of the Site Kit by Google plugin, you will be able to track the Google Analytics information from your WordPress dashboard.
With the help of this plugin, you will easily be able to access website analytics like bounce rates, average session length, and page views. WordPress plugins are the best form for beginners to track a limited number of Google Analytics features.
Google Analytics can be added to the WordPress site with a little knowledge of the coding, without even adding a third-party plugin.
Now, we know that other than this method we can also have a Google Analytics WordPress without a plugin.
Best Practices for Using Google Analytics with WordPress
Google Analytics is the best platform that helps define the segments that require improvements in your WordPress sites.
Regular Data Analysis
Check your website data frequently. Look at the number of visitors, the pages they like, and how long they stay. This helps you understand the strengths of your WordPress website and the areas that need improvement.
Setting up Goals and Conversions
Tell Google Analytics what you want users to do when they visit your site, such as make a purchase or sign up. This helps you measure the success of your website by tracking how many individuals are taking this important step.
Ensuring Data Privacy Compliance
See regulations on visitor data collection. Before you follow someone, get consent and tell them you want to use their data. By doing this, you ensure your website is legitimate and inspires trust from your visitors.
Final Words
Google Analytics is one of the best platforms that provide complete insights into the website without collecting data. It provides analytics data related to bounce rate, location of your website traffic, and how people engage with your website and also provides other important analytics.
The process of installing Google Analytics Plugin for WordPress is very easy. To install a Google Analytics Plugin you need to follow all the required steps given above. You will get complete knowledge from installing the WordPress plugin to get the tracking code for Google Analytics. Aside from Google Analytics, there are other tracking tools as well, but they are all paid, so the major advantage of the Google platform is that it is available free of cost.
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Frequently Asked Questions About Google Analytics Plugin For WordPress
Why should I add Google Analytics for WordPress website?
It is helpful to add Google Analytics Plugin for WordPress website, as it allows website owners to make data-driven decisions related to content and website strategy. This is one of the best ways to know about your audience’s performance.
Is it necessary to use a Google Analytics plugin in WordPress?
Though it is not compulsory to use the Google Analytics plugin to use Google Analytics in WordPress, it is good if you use the WordPress plugin as it gives you additional features.
What’s the best Google Analytics plugin for WordPress in 2024?
There are various Google Analytics plugins, but the best plugin to install Google Analytics is MonsterInsights Plugin.
How do I install a Google Analytics plugin on WordPress?
There are a few steps that need to be followed to install a Google Analytics Plugin on WordPress:
First login to your WordPress Dashboard, then go to the left side of the menu bar.
Click on the Plugin Section, find the plugin that you want to use like MonsterInsights, and then click Install.
Will using a Google Analytics plugin slow down my website?
Google Analytics plugin can not slow down the performance of the website until it is thoroughly optimized. So, make sure to configure your website thoroughly.