Jaipur's Digital Marketing SchoolPractitioners, not lecturersOffline classroom in Jhotwara500+ students mentored 1-on-1Jaipur's Digital Marketing SchoolJaipur's Digital Marketing SchoolPractitioners, not lecturersOffline classroom in Jhotwara500+ students mentored 1-on-1Jaipur's Digital Marketing School
A 3-month hands-on program on Google Ads and Bing Ads — Search, Shopping, Performance Max, display and remarketing. Bid strategy, budget structuring, and client-ready reporting that actually survives QBRs.
We cover every ad type that matters in 2026 — and we skip the ones that don't. Heavy focus on Search, Shopping, and Performance Max because that's where the money actually moves.
M—01
Google Ads Fundamentals
Account structure & hierarchy
Campaigns, ad groups, ads, keywords
Match types & negatives
Quality Score mechanics
M—02
Search Campaigns
Keyword research for paid
RSAs & ad copy that converts
Ad extensions (assets)
Landing page alignment
M—03
Shopping Campaigns
Merchant Center setup
Product feed optimization
Smart Shopping vs standard
GMC policy fixes
M—04
Performance Max
PMax campaign architecture
Asset groups & audience signals
Listening to PMax data
When NOT to use PMax
M—05
Bid Strategies
Manual CPC vs Smart Bidding
Target CPA, tROAS, Max Conv
Portfolio bid strategies
Bid adjustments by device/location
M—06
Display, Video, Remarketing
Account import from Google
Bing-specific optimizations
Microsoft Audience Network
Budget allocation Google vs Bing
M—07
Tracking & Reporting
Conversion tracking & GA4
UTM discipline
Looker Studio dashboards
Monthly reports clients actually read
M—08
Bing Ads / Microsoft Advertising
Account import from Google
Bing-specific optimizations
Microsoft Audience Network
Budget allocation Google vs Bing
02 — Month-by-month plan
Three months. One shipping ad account.
Every month ends with a live campaign. By graduation, you've managed a real ad account, moved real budgets, and built reports you can take into an agency interview.
Month 01
Search + Shopping
Google Ads fundamentals, account structure, search campaigns, keyword research, ad copy. By week 4 you've launched your first live Search campaign.
Month 02
PMax + Bidding
Performance Max architecture, Smart Bidding strategies, audience signals, listening to PMax. Plus advanced bid strategies for Search.
Month 03
Display, YouTube, Bing + Reporting
Display network, YouTube ads, Bing Ads setup. Full month on tracking, attribution, and building reports that clients read.
03 — What comes next
Where graduates end up.
Paid marketing is one of the highest-paying specializations in digital. Here's where our Paid graduates typically land:
01
PPC / Paid Specialist
Agencies and in-house roles. Typical starting range ₹30k–₹60k/month in Jaipur / NCR / Bangalore.
02
Agency Media Buyer
Manage multi-client ad budgets. Fast growth path to Senior Media Buyer and Paid Lead roles.
03
Freelance Ads Manager
Retainers of ₹20k–₹60k per client per month. Most start with 1–2 clients before graduating.
04 — Who teaches this
One teacher. ₹ crores in ad spend.
Taught by someone who's managed enterprise-scale budgets on Google Ads, SA360, DV360 and Meta — not someone who once ran a ₹500/day campaign for their uncle's shop.
Lead Mentor · Digital Marketing, SEO, Paid, Social
Anirudh Singh Rajpurohit
Full-stack digital marketer with 7+ years across SEO (including AEO, GEO, pSEO, YouTube & App SEO), Google/Meta/SA360/DV360 paid, AI strategy and team leadership. Teaches the Complete program and the SEO, Paid, and Social courses.
Most of these come up in our admission calls. If yours isn't here, WhatsApp us — same-day answer.
Do I need to spend my own money during the course?
No. We provide sandbox accounts and small supervised test budgets for live campaigns. You'll never be forced to spend your own money.
Will I learn Meta / Facebook Ads too?
We cover Meta Ads briefly in this course. For the full Meta playbook, see the Social Media & Meta Paid course — or take both.
Is Google Ads certification included?
We prepare you for the Google Ads certifications (Search, Display, Shopping, Video, Apps). The exams are free on Google's side — we prep you so you pass.
I want to run ads for my own e-commerce store. Is this the right course?
Yes. We spend significant time on Shopping campaigns and Performance Max — the two most important paid surfaces for ecommerce.
How much do paid marketing specialists earn in India?
