Jaipur's Digital Marketing SchoolPractitioners, not lecturersOffline classroom in Jhotwara500+ students mentored 1-on-1Jaipur's Digital Marketing SchoolJaipur's Digital Marketing SchoolPractitioners, not lecturersOffline classroom in Jhotwara500+ students mentored 1-on-1Jaipur's Digital Marketing School
Home / Courses / Social Media Management & Meta Paid
Social Media + Meta Paid
Grow on organic. Scale on Meta Ads.
A 3–4 month program covering both sides of social: organic growth on Instagram, Facebook, and LinkedIn — and the full Meta Ads paid stack. Content strategy, community, paid amplification, and attribution in one course.
Organic without paid means slow growth. Paid without organic means expensive growth. We teach both as one system — the way every serious brand actually operates in 2026.
M—01
Social Strategy
Brand voice & audience mapping
Content pillars & frameworks
Platform-channel fit
Quarterly content calendars
M—02
Instagram Playbook
Reels, carousels, stories format mix
Instagram SEO & keywords
Hashtag strategy (realistic, not magical)
Profile & bio optimization
M—03
Facebook & LinkedIn
Facebook pages & groups
LinkedIn personal vs company strategy
Thought leadership posting cadence
Employee advocacy programs
M—04
Content Production
Short-form video principles
Thumbnails & hooks for feed
Caption craft & CTA design
AI-assisted content workflows
M—05
Community Management
DM & comment workflows
Crisis & complaint handling
Community building rituals
UGC & creator collabs
M—06
Meta Ads Fundamentals
Ads Manager structure
Campaign, ad set, ad hierarchy
Objectives & optimization events
Budget: CBO vs ABO
M—07
Pixel, CAPI, Tracking
Meta Pixel installation
Conversions API (CAPI) setup
iOS 14+ attribution realities
Aggregated Event Measurement
M—08
Audiences & Targeting
Core, custom, lookalike audiences
Exclusions & overlap management
Broad vs narrow targeting in 2026
Advantage+ audiences
M—09
Creative Testing
Creative testing frameworks
Hook, body, CTA breakdowns
Dynamic creative & variations
Scaling winners, killing losers
M—10
Reporting + Live Brand
GA4 integration for social
Attribution models: click vs view
Monthly reports + live brand project
02 — Month-by-month plan
Four months. One full-funnel social engine.
Month 1 on strategy and organic. Month 2 on paid fundamentals. Month 3 on advanced testing and scaling. Month 4 is entirely on a live brand project.
Month 01
Strategy + Organic
Social strategy frameworks, brand voice, content pillars. Deep-dive into Instagram, Facebook, LinkedIn organic playbooks. Content production basics.
Month 02
Meta Ads Fundamentals
Ads Manager, campaign structure, Pixel + CAPI setup, audiences. You launch your first live Meta Ads campaign by week 4.
Full month on a real brand. You own both organic content and paid amplification. Final case study presented to the cohort.
03 — What comes next
Where graduates end up.
Social + Meta is one of the most in-demand skill combinations in Indian digital marketing — almost every D2C brand and agency needs this role.
01
Social Media Manager
Agencies, D2C brands, startups. Typical starting ₹25k–₹55k/month. Very high demand in Jaipur, Mumbai, Bangalore, Delhi.
02
Meta Ads / Performance Specialist
Pure paid role. ₹30k–₹70k/month starting. Strong career path to Performance Manager and Paid Lead.
03
Freelance / Own Agency
Retainers of ₹15k–₹50k/client/month for social management. Ecommerce clients typically pay more.
04 — Who teaches this
One teacher. Managing real social accounts.
Taught by someone who runs Meta Ads and manages social for real brands every week — not someone teaching 2019 playbooks.
Lead Mentor · Digital Marketing, SEO, Paid, Social
Anirudh Singh Rajpurohit
Full-stack digital marketer with 7+ years across SEO (including AEO, GEO, pSEO, YouTube & App SEO), Google/Meta/SA360/DV360 paid, AI strategy and team leadership. Teaches the Complete program and the SEO, Paid, and Social courses.
Most of these come up in our admission calls. If yours isn't here, WhatsApp us — same-day answer.
Do I need an existing social media presence?
No. We start from zero. Many students use the course as an excuse to finally build their own personal brand on Instagram or LinkedIn.
Is this course more organic or more paid?
Roughly 50/50. If you want a paid-only deep dive, take the Paid Marketing course instead. If you want organic only, it doesn't really exist as a separate course — organic without paid understanding is incomplete.
Will you teach me to make Reels?
We teach the principles of short-form video, hooks, retention — plus AI tools that speed up production. We don't teach video editing from scratch (that's the AI Video Creation course).
Do I need a laptop or can I use a phone?
Laptop required. Ads Manager, Looker Studio, GA4 are all laptop-first.
Will I learn LinkedIn Ads?
LinkedIn organic yes (thought leadership posting, personal branding). LinkedIn Ads is covered briefly — for B2B paid depth, Google Ads is usually the priority.
Is TikTok / YouTube covered?
TikTok is limited in India. YouTube has its own dedicated course — the YouTube Marketing course by Narendra Sharma.
Do you provide certification?
Yes — Digitally Code course certificate plus we prep you for Meta Blueprint certifications (Meta's own paid certs).
06 — Other courses
Other courses.
Most Social students add a second course. Paid Marketing extends your ads skillset into Google/Bing. AI Video adds production capability.
